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split-screen composition showing transformation from college to high school level - left side shows college stadium lights and a Division I athlete in uniform, right side shows a high school gym and younger student-athlete with smartphone and brand logos floating around them

NIL 3.0: What the New Era — and High School NIL — Means for Families, Coaches, Student-Athletes and Schools

By Dr. Gregory J. Vincent & Ludwig P. Gaines, J.D. Name, Image, and Likeness has officially entered its “new normal.” What started in 2021 as a wild, experimental marketplace is now a multi-billion-dollar ecosystem stretching from Power 4 football to… Read More »NIL 3.0: What the New Era — and High School NIL — Means for Families, Coaches, Student-Athletes and Schools